№ 59-4 (том 1): ОБРАЗОВАНИЕ И НАУКА В XXI ВЕКЕ, Февраль, 2025
Научно-образовательные статьи

STRATEGIC MANAGEMENT AND GROWTH OF ENTERPRISES IN DYNAMIC MARKET ENVIRONMENTS

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  • Gurbanov Guwanchgeldi,
  • Muhadov Dowletgeldi,
  • Rejepov Hushnut,
  • Agajumayev Kemal,
  • Berdiyev Gelli
Gurbanov Guwanchgeldi
Oguzhan Engineering and Technology University of Turkmenistan. Ashgabat, Turkmenistan
Muhadov Dowletgeldi
Oguzhan Engineering and Technology University of Turkmenistan. Ashgabat, Turkmenistan
Rejepov Hushnut
Oguzhan Engineering and Technology University of Turkmenistan. Ashgabat, Turkmenistan
Agajumayev Kemal
Oguzhan Engineering and Technology University of Turkmenistan. Ashgabat, Turkmenistan
Berdiyev Gelli
Oguzhan Engineering and Technology University of Turkmenistan. Ashgabat, Turkmenistan

Опубликован 25.03.2025

Ключевые слова

  • Strategic Management,
  • Market Dynamics,
  • Business Growth,
  • Competitive Advantage,
  • Innovation,
  • Digital Transformation,
  • Organizational Agility
    • ...Больше
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Как цитировать

G. Gurbanov, D. Muhadov, H. Rejepov, K. Agajumayev, & G. Berdiyev. (2025). STRATEGIC MANAGEMENT AND GROWTH OF ENTERPRISES IN DYNAMIC MARKET ENVIRONMENTS. ОБРАЗОВАНИЕ И НАУКА В XXI ВЕКЕ, 59-4 (том 1). https://mpcareer-google.ru/index.php/journal/article/view/1106

Аннотация

In today’s rapidly evolving global markets, enterprises must adopt strategic management approaches to sustain growth and maintain competitiveness. Strategic management enables organizations to navigate uncertainty, capitalize on opportunities, and mitigate risks. This paper examines key strategic management frameworks, including Porter’s Five Forces, the Resource-Based View (RBV), and the Blue Ocean Strategy, to explore how enterprises can achieve long-term success in dynamic market environments. Furthermore, the role of innovation, digital transformation, and adaptive leadership in fostering growth is analyzed. The study highlights the importance of agility, market intelligence, and sustainable business models to ensure resilience in competitive markets.

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Библиографические ссылки

  1. Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
  2. Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120.
  3. Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press.
  4. Grant, R. M. (2016). Contemporary Strategy Analysis: Text and Cases Edition. John Wiley & Sons.
  5. Teece, D. J. (2018). Dynamic Capabilities and Strategic Management: Organizing for Innovation and Growth. Oxford University Press.