№ 74-2 (том 3): ОБРАЗОВАНИЕ И НАУКА В XXI ВЕКЕ, Май, 2026
Научно-образовательные статьи

THE IMPORTANCE OF INTERNATIONAL MARKET ENTRY STRATEGIES

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  • Jennet Rejepova,
  • Charyyeva Aygul,
  • Batyrova Leyli,
  • Orazova Selbi
Jennet Rejepova
OGUZ HAN ENGINEERING AND TECHNOLOGY UNIVERSITY OF TURKMENISTAN
Charyyeva Aygul
OGUZ HAN ENGINEERING AND TECHNOLOGY UNIVERSITY OF TURKMENISTAN
Batyrova Leyli
OGUZ HAN ENGINEERING AND TECHNOLOGY UNIVERSITY OF TURKMENISTAN
Orazova Selbi
OGUZ HAN ENGINEERING AND TECHNOLOGY UNIVERSITY OF TURKMENISTAN

Опубликован 17.05.2026

Ключевые слова

  • international market entry, entry modes, multinational enterprises, internationalization, OLI framework, transaction cost theory, global strategy

Как цитировать

J. Rejepova, A. Charyyeva, L. Batyrova, & S. Orazova. (2026). THE IMPORTANCE OF INTERNATIONAL MARKET ENTRY STRATEGIES. ОБРАЗОВАНИЕ И НАУКА В XXI ВЕКЕ, 74-2 (том 3). https://mpcareer-google.ru/index.php/journal/article/view/5593

Аннотация

The globalization of markets has fundamentally transformed the competitive landscape in which firms operate, compelling organizations to seek growth opportunities beyond their domestic boundaries. International market entry strategy selection represents one of the most consequential decisions that multinational enterprises (MNEs) and emerging international firms must make. This paper critically examines the significance of international market entry strategies, analyzing the primary modes available to firms—including exporting, licensing, joint ventures, strategic alliances, and wholly owned subsidiaries—and evaluating the conditions under which each approach is most advantageous. Drawing on established theoretical frameworks such as the Uppsala Internationalization Model, Dunning's Eclectic Paradigm (OLI Framework), and Transaction Cost Theory, this study highlights how the selection of an appropriate entry mode profoundly influences a firm's competitive positioning, resource allocation, risk exposure, and long-term performance in foreign markets. The paper further demonstrates that misalignment between entry strategy and contextual factors—including host country institutional environment, psychic distance, and firm-specific capabilities—can result in substantial financial losses and reputational damage. The findings underscore the necessity for firms to adopt a systematic, evidence-based approach to international market entry strategy formulation.

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